Oliver Wareham, 22, English literature student, from Lancaster

Oliver is wearing a dark blue rain mac, a light coloured check shirt with navy blue rolled up chino trousers and brown leather loafers.

He said: "My coat is from Greenwich Market, London. It's Burberry which was a good find and I have put a Lancashire red rose badge on the collar to remind me of my roots.

"My shirt is from The Beautiful North and is made with 100 per cent Lancastrian Cotton.

"It's a classic shirt that will look good with everything. It has a Charles Bukowski quote in the cuff which says: "style is the difference, a way of doing, a way of being done".

"My trousers are from Gap and my shoes are second hand Russell and Bromley's.

"When choosing my clothes I tend to go for dark colours, nice patterns but nothing too outlandish, I like an understated style."